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Marketing Minor

undergraduate-minor-marketing

Completion of the minor provides an excellent foundation in the marketing areas of promotions and consumer behavior and allows students to study two additional areas including retail, sales, and marketing research.


Learn to market effectively

The John Cook School of Business allows non-business majors to earn a marketing minor. Students are responsible for completing prerequisites, and a minimum 2.0 cumulative GPA is required in minor coursework.

 

Marketing Minor for Non-Business Majors

Eighteen (18) hours of coursework from the Cook School are required for the marketing minor.

For full course descriptions, please click here.

Twelve hours as follows (3 credit hours each):

 CourseTitle Prerequisites
ECON 1900Principles of Economics MATH 1200
MKT 3000Introduction to Marketing ManagementECON 1900 and junior standing 
MKT 3400Integrated Marketing Communications MKT 3000 
MKT 4400Consumer Behavior MKT 3000 

 

Six hours chosen from the following courses (3 credit hours each):

 CourseTitle Prerequisites
MKT 3500Sports MarketingMKT 3000 
MKT 3600Marketing Research MKT 3000 & OPM 2070 
MKT 4300Retail Management MKT 3000 
MKT 4440Personal Selling MKT 3000 
MKT 4450Sales Management MKT 3000 
MKT 4600Brand ManagementMKT 3000; MKT 3600 & MKT 4650 are highly recommended
MKT 4650Marketing AnalyticsMKT 3000