Completion of the minor provides an excellent foundation in the marketing areas of promotions and consumer behavior and allows students to study two additional areas including retail, sales, and marketing research.
Learn to market effectively
The John Cook School of Business allows non-business majors to earn a marketing minor. Students are responsible for completing prerequisites, and a minimum 2.0 cumulative GPA is required in minor coursework.
Marketing Minor for Non-Business Majors
Eighteen (18) hours of coursework from the Cook School are required for the marketing minor.
For full course descriptions, please click here.
Twelve hours as follows (3 credit hours each):
|ECON 190||Principles of Economics||MATH 120|
|MKT 300||Introduction to Marketing Management||ECON 190 and junior standing|
|MKT 340||Integrated Marketing Communications||MKT 300|
|MKT 440||Consumer Behavior||MKT 300|
Six hours chosen from the following courses (3 credit hours each):
|MKT 350||Sports Marketing||MKT 300|
|MKT 360||Marketing Research||MKT 300 & OPM 207|
|MKT 430||Retail Management||MKT 300|
|MKT 444||Personal Selling||MKT 300|
|MKT 445||Sales Management||MKT 300|
|MKT 460||Brand Management||MKT 300; MKT 360 & MKT 465 are highly recommended|
|MKT 465||Marketing Analytics||MKT 300|