Completion of the minor provides an excellent foundation in the marketing areas of promotions and consumer behavior and allows students to study two additional areas including retail, sales, and marketing research.
Learn to market effectively
The John Cook School of Business allows non-business majors to earn a marketing minor. Students are responsible for completing prerequisites, and a minimum 2.0 cumulative GPA is required in minor coursework.
Marketing Minor for Non-Business Majors
Eighteen (18) hours of coursework from the Cook School are required for the marketing minor.
For full course descriptions, please click here.
Twelve hours as follows (3 credit hours each):
|ECON 1900||Principles of Economics||MATH 1200|
|MKT 3000||Introduction to Marketing Management||ECON 1900 and junior standing|
|MKT 3400||Integrated Marketing Communications||MKT 3000|
|MKT 4400||Consumer Behavior||MKT 3000|
Six hours chosen from the following courses (3 credit hours each):
|MKT 3500||Sports Marketing||MKT 3000|
|MKT 3600||Marketing Research||MKT 3000 & OPM 2070|
|MKT 4300||Retail Management||MKT 3000|
|MKT 4440||Personal Selling||MKT 3000|
|MKT 4450||Sales Management||MKT 3000|
|MKT 4600||Brand Management||MKT 3000; MKT 3600 & MKT 4650 are highly recommended|
|MKT 4650||Marketing Analytics||MKT 3000|