B.S. in Business Administration - Sports Business Concentration


Sports business is a major industry. At $422 billion, the U.S. sports industry is one of the top ten in the country and provides multiple career opportunities. 

Success Off the Field

The Cook School’s business concentration in sports business prepares students for a variety of sports-related careers including front-office management and operations, sports marketing and communication, sponsorship development, licensing and representation. The interdisciplinary curriculum prepares students to face multiple challenges in their career.  

In addition, students gain insight from representatives of the Sports Business Advisory Board, who are experts from major and minor league franchises, major sponsorship organizations, sporting good manufacturers and sports agencies.


B.S. in Business Administration - Sports Business Concentration

In addition to fulfilling the requirements for the B.S.B.A. degree, students must complete eighteen (18) credit hours.

For full course descriptions, please click here.

Course Options

Nine hours as follows (3 credit hours each):

 CourseTitle Prerequisites
MGT 307Introduction to Sports Management MGT 300 & junior standing 
MGT 430Integrated Sports Business Planning MGT 307, two other Sports Business courses completed
MKT 350Sports Marketing MKT 300 


Nine hours chosen from the following courses (3 credit hours each):

 CourseTitle Prerequisites
ECON 450Sports Economics OPM 207, ECON 314 & MATH 132 or MATH 142 or higher level Calculus course
ITM 380Project Management ITM 200/201 and junior standing 
MGT 330Negotiations and Conflict Resolution  MGT 300 
MGT 424Legal Issues in Sport & Entertainment MGT 218 
MGT 425Intercollegiate Athletics ManagementMGT 300
SPBZ 480Sports Business Internship MGT 307, junior standing, and permission of the instructor 
CMM 390Sport Communication Permission of the instructor