B.S. in Business Administration - Marketing Concentration

undergraduate-programs-concentrations-marketing-slu-cook-businessMarketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates marketing plans to help employers achieve sales and generate profit.

Practical Approach. Real Results.

The Cook School’s business concentration in marketing is geared toward giving students an education of the highest quality, with an emphasis on preparing each student to compete effectively and face the challenges of a global marketplace. Our marketing faculty’s emphasis on developing competent students includes practical real world training that enables them to excel in today’s business world.


B.S. in Business Administration - Marketing Concentration

In addition to fulfilling the requirements for the B.S.B.A. degree, eighteen (18) hours of course work, in addition to MKT 3000, which is taken as part of the Business Common Body of Knowledge, are required for a concentration in Marketing. The program of study involves nine (9) hours of required course work, and nine (9) hours of electives.

For full course descriptions, please click here.

Course Options (Effective Fall 2014)

Nine hours as follows (3 credit hours each):

 CourseTitle Prerequisites
MKT 4400Consumer BehaviorMKT 3000
MKT 4650Marketing AnalyticsMKT 3000
MKT 4900Marketing StrategyMKT 3000 and senior standing 


Nine hours chosen from the following courses (3 credit hours each):

 CourseTitle Prerequisites
MKT 3300Marketing Channels & Distribution Systems MKT 3000 
MKT 3400Integrated Marketing CommunicationsMKT 3000
MKT 3500Sports MarketingMKT 3000
MKT 3600Marketing ResearchMKT 3000
MKT 3700Social Media and Digital MarketingMKT 3000
MKT 4300Retail ManagementMKT 3000
MKT 4440Personal SellingMKT 3000
MKT 4450Sales Management MKT 3000
MKT 4550International Marketing MKT 3000 
MKT 4600Brand Management MKT 3000
MKT 4800Marketing Internship MKT 3000, permission of the department chair, and junior or senior standing 


Suggested Marketing Tracks for Electives

 Brand ManagementMarketing CommunicationsBusiness DevelopmentMarketing Analytics
MKT 3400MKT 3400MKT 3300MKT 3600
MKT 4550MKT 4440 MKT 4440 MKT 4400
MKT 4600MKT 4600 MKT 4450 MKT 4650
Students may also consider an internship that relates to these tracks