Executive Certificate in Internet Marketing


Learn anywhere around the world! The program is offered both online and through in-person training workshops across the United States.

Certificate Program Summary

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The Executive Certificate in Internet Marketing program will show how a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing can fully leverage the Internet for achieving business goals. Participants will learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research.


Partner Program

This Executive Certificate in Internet Marketing is a five-course program offered in partnership with ASPE, Inc., a leading IT and SDLC (Systems Development Life Cycle) provider, that is dedicated to providing certification tools, techniques, skills, and leader knowledge that enable professionals to harness IT for business success and transform complex IT/business challenges into strategic capabilities. Based in Cary, North Carolina, (the Research Triangle) ASPE has joined with the Executive Certificate Program at the John Cook School of Business to partner in a core mission to empower companies to gain critical competitive advantage and lead through innovative and expert training for sustaining quick and effective problem solutions and goal attainment. ASPE, Inc. has a full public course schedule across more than 75 North American cities as well as live, instructor-led sessions over the internet. The courses offer professional development units (PDUs, CDUs, and/or CPEs) and are approved by:

Certificate Program Content

The Executive Certificate in Internet Marketing is compromised of a total of five courses. Individuals are required to take two core courses, and then may choose three courses from six elective course offerings.

Core Required Courses

All certificate program participants must complete the following two courses:

Course TitleDaysHours 
Social Media Boot CampThree Days19.5
Google Online Marketing Boot CampThree Days19.5


Elective Course Options 

All certificate program participants should pick three of the following elective courses. 

Course Title DaysHours 
Mastering Google AdWordsThree Days19.5
Mastering Google AnalyticsThree Days19.5
High Impact E-mail MarketingTwo Days 13 .0
Mobile MarketingThree Days 19.5 
SEO Boot CampThree Days19.5 
Content Marketing Boot CampTwo Days13.0



The Executive Education Program at the John Cook School of Business at Saint Louis University recognizes and approves these professional courses as a requirement for the five-course Internet Marketing executive certificate program, co-sponsored with ASPE, Inc.  Upon completion of the program, Saint Louis University awards the Executive Certificate in Internet Marketing.  Students have three years from their first class to complete all certificate requirements.

Certificate Program Registration

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To register, please click the “register now button” to your right. Upon clicking, you will be transferred to the ASPE secure website where you can register for the five-course program and obtain information regarding all coursework, program fees and course schedules. 

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For more information or questions related to the program, please contact Ms. Janine Meyer at meyerja2@slu.edu or call (314) 977-3833.