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Fifth Annual Sports Business Summer Academy

sports-biz-1-of-1Students tour the Drag Strip at Gateway Motorsports Park.

Last week the John Cook School of Business welcomed 21 high school students to the fifth annual Sports Business Summer Academy. The high school students from around the country had the opportunity to hear from sports business industry leaders and faculty, and working on a special project for Gateway Motorsports Park. 

As part of the academy, the students worked on a group project focusing on social media and promotion. Their hard work culminated with a presentation competition on Saturday, where they showcased their plan to the executives from Gateway Motorsports Park.

 “This year’s Academy was a resounding success, with students from 12 states and Puerto Rico coming together to experience a dynamic week of learning about careers in the sports industry,” said Brett Boyle, Ph.D., associate professor of marketing and director of the Sports Business Academy. “Our friends at Gateway Motorsports Park allowed the students to work on a project on their behalf; focused on devising a promotional campaign to increase race attendance by those in their age group.”

High school students got a glimpse of life on SLU’s campus, as they stayed in the residence halls, checked out the dining options, met faculty and visited with current SLU students. 

“I … definitely fell in love with the campus, fell in love with each and every presentation, the other participants were great, just everything about the camp was great,” said Camden S., academy student. “I wish the camp would never end!”

The Cook School offers two summer academies each year as part of the Summer at SLU program in sports business and entrepreneurship. For additional information on Cook School summer academies visit: business.slu.edu/summer

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