Dr. Fisher Weighs in on the Black Friday Effect

After the left overs have been put away and family members have gone home another tradition starts shortly after Thanksgiving. The tradition of Black Friday has become a staple of the American holiday season. The highlight for many are the major discounts and deals businesses offer.

The door buster savings and holiday specials are important for businesses in alluring customers and kicking off the holiday shopping season, which usually brings in big revenue for retail industry and the economy.

Recently, Dr. James Fisher of the marketing department at the John Cook School of Business was interviewed by KWMU-FM about how Black Friday sales are shaping the outlook for the holiday shopping season. 

“Our isolated situation as a major metro area means that we have drawing power,” Fisher says.  “The magnitude of this consumption ritual allows us to draw people into the St. Louis market.” 

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