Cook School Blog
Hear from students, alumni, and faculty of the John Cook School of Business. To submit articles, contact our digital editor: firstname.lastname@example.org
Marketing student Megan Moran, a self-described ‘Nike fanatic,’ is running toward her dream job.Megan Moran journeyed more than 2,000 miles to discover that her ideal employer is located just up the road from her hometown of Portland, Oregon.She chose to attend SLU because of its size, commitment to students and Jesuit affiliation.“I visited and fell in love with the campus and the people,” she said. “It was exactly what I was looking for in a school.”
After the tragic death of her dad, Jamie O’Brien Graf (BSBA ‘2008) stepped in to take over the family pool business.In high school, When Jamie O’Brien Graf told her dad that she planned to pursue a career in the fashion industry, he suggested she earn a business degree because it would be more practical.So she did.
Mark Arnold, Ph.D., is the chair of marketing department and the Clarence and Helen Steber Professor of Marketing. Dr. Arnold has served in a variety of roles at the Cook School including his most recent role as Senior Associate Dean. He has was most recently awarded the 2016 Academy of Marketing Science Faculty Consortium Fellow, the 2015 Emerson Excellence in Teaching Award, and the 2014 John Cook School of Business Nokyoon Kwak Research Award.
Even with a stellar game and Lady Gaga dropping into the halftime show, the commercials are always one of the focal points of the Super Bowl. What did our marketing professors think of this year’s campaigns?
Cook School students in Dr. Andrew Kaikati’s integrated marketing communications course won the Chevy College Marketing Competition. The winning team competed against four top student teams from three other local universities
Cindy Malawy (Parks ‘78, MIB ‘93) is the vice president of marketing at Boeing. Her path to this role has been filled with mentors and leadership, which she now provides to her team.Malawy received her bachelors from Parks College and began working at McDonnell Douglas in a supply chain-related field. During the start of her career, she focused primarily on regulatory and compliance issues for product transportation. As this role developed and she began to take on a bigger supervisory role at Boeing, her work expanded into an international focus.Led by her mentors at Boeing, she was selected and encouraged to enroll in Saint Louis University’s Master of International Business, degree program. She credits the program with expanding her world view.
After the dust cleared on Super Bowl 50, we were treated to a puppy-monkey-baby, Peyton Manning name dropping Budweiser, and marketing teams disappointed they were not able to break out the branded #dab tweets after a Cam Newton touchdown. We asked our marketing professors to share what they liked, what didn’t connect, and the winners of this year’s Ad-Bowl.
Since starting my teaching career at Saint Louis University, I have taught using the case study method.This means that on any given day if you were to attend one of my classes you would likely find me and my students engaged in a collective discussion of a business case study, which is to say, a story. It has characters, it has plot twists and it has a narrative flow that we commonly recognize as story-telling. A veritable 3-D effect: dialogue, data and drama.
My name is Hannah McEnery, and I am a SLU freshman from Staunton, Illinois. I am studying marketing and finance with a minor in entrepreneurship. I am a Senator in the Student Government Association (SGA) and a Liaison in the Residence Hall Association to SGA. Within the Cook School, I am a member of the Service Leadership Program. Currently, I am the Director of Liquid Assets for SLU Dance Marathon, as well as a member of SLU Wishmakers. In my free time, I enjoy working out, crafting, and spending time with my family and friends.
Of course it does. But the very next question we want to ask is "How much better?"Let's do a little thought experiment using the Bayesian analysis that you would have learned had you attended the Harvard Business School and been awarded that MBA.We will make some assumptions. By all means, change them if you don't like them or if you stumble across the precise data. The Bayesian analytic technique will be the same even if the numbers change.