Cook School Marketing Students Win Chevy College Marketing Competition

Cook School students in Dr. Andrew Kaikati’s integrated marketing communications course won the Chevy College Marketing Competition. The winning team competed against four top student teams from three other local universities

This was a semester-long project in which the students worked in teams of four to put together an entire marketing communications campaign for the Chevy Cruze, including an original 30-second advertisement and an on-campus promotional event. The student teams presented their campaigns in the class at semester end, and the top team from the class was selected to compete in front of the Chevy dealer executives.

SLU students from the winning team recently appeared on KMOV’s Great Day St. Louis with SLU alumna Kathy Federico from the Mid-America Chevy Dealers Association to discuss the campaign…



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