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Katie Kelting, Ph.D.

Faculty
Marketing
Assistant Professor
Photo: Katie Kelting, Ph.D.
keltingkh@slu.edu
3674 Lindell Blvd.
St. Louis, MO 63108

Ph.D. Marketing - Indiana University

 

Dr. Kelting’s area of expertise lies in the domain of consumer behavior with a specific focus on applying theory from social psychology and marketing (e.g., fluency, construal, knowledge) to better understand consumer response to variety of marketing actions, such as utilizing a celebrity endorser in an advertisement, requesting charitable donations at point-of-purchase, and designing product assortments that contain private-labels. Dr. Kelting’s research has been published at the Journal of Consumer Psychology and Psychology & Marketing. Prior to joining the faculty at Saint Louis University, Dr. Kelting was an assistant professor of marketing at the University of Arkansas.